Website color selection can be a hard thing to do as there are so many colors to choose from. You most likely do not have training in art and graphics and do not know what color schemes work together.
Color selection for websites can be hard to decide because you may have a personal color preference while the web based audience may prefer other colors. So it is important to find colors that all humans may agree upon. It is also wise to know that contemporary colors are associated with different types of business on the world wide web.
Here is some of the popular color associations with emotion that we see today on the web:
We see yellow as optimism, warmth, and clarity.
Orange is associated as friendly, confidence, and cheerful. Red is excitement, youthful, and bold.
Purple is creative, imaginative, and wise. Blue is trust, dependable, and strength. Green is peaceful, growth, and health.
Lastly, we see grey as balance, neutral, and calm.
Contemporary western culture also has associations with different colors.
Red is associated with love, hunger, excitement, urgency, romance, danger, and negative issues.
Black is credibility, precision, stability, professional, grief, submissiveness, and fear.
Brown is historical, nurturing, reliable, and conservative.
Violet/purple is royalty, magical, authority, wisdom, and springtime.
Yellow is clarity, energy, drive, happiness, and optimism. Green is natural, education, ecological, healthy, summer, and envy.
Orange is dynamic, expressive, introspection, and innocence.
Blue is calmness, medicine, power, credibility, masculine, quality, and professional.
White is purity, happiness, clinical, spacious, simple, and sincerity.
When websites become more global, you may start seeing cultural differences about color. You may also see color changes over a period of time so if you have a website, you should be aware of what people are thinking about different colors and if you should change their color scheme on their website. There have been studies that have shown that men are more into absolute colors and don’t really carry about a slight variation is hue. They have also found out that women are more into softer tones and colors that have a subtle variation in hue.
It can therefore be stated that absolute colors have a temporal and cultural significance but that it is not best to choose for your website an absolute color. It is best to use an absolute color as a basis for selecting colors that may be related but not exact.
It is important to avoid absolute colors and instead find palettes that have relative associations between colors. One of things that you may be able to choose is a singular color that is complementary and which is on the opposite side of the color wheel. You may also be able to choose colors that have a variation to them.
So once you have decided on the color for your website, it will be easy to find colors that will complement the baseline color. The hard part is choosing which one will work for your business. You can do this though by deciding what you would like your business to convey and then go from there.