It’s incredibly difficult to create a logo that stands out, is immediately recognisable and suits the brand perfectly. It’s a lot of information to pack into such a small visual – and getting it wrong can lead to customers being confused about who you are, or not recognising your company. Getting it right, of course, can lead to a stronger brand and visual identity – so even though it only seems like a small image, there’s an awful lot to think about.
Some of the most successful logos are distinctive. They’re immediately recognisable because they don’t quite look like anything else, and so if you’re tasked with creating a new logo, you’d do well to let your creativity loose. We’ve created a showcase of some of our favourite fresh, new logo designs to help give you some inspiration for your next logo design project.