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As a business owner, you will undoubtedly have heard the term ‘brand identity’ being bandied around your professional circles. If you have never looked into the importance of brand identity before then this article has been created with you in mind; so sit back and read through as the world of brand identity is explored in further detail.
What is Brand Identity?
There are many different terms used for brand identity, so much so that it can get a little confusing for business owners. Essentially, brand identity is a company logo design but it is so much more than just putting a few colours together and printing the company name in them. Brand Identity incorporates your business values and personality, therefore it is vitally important you choose a company that benefit from experience in creating logos for all kinds of businesses.
Why is Brand Identity Important?
Your logo is the face of your business, so you need to make sure it reflects your company accurately. To do this, a skilled and experienced designer must be chosen who will listen to everything your company stands for and what you are able to achieve. The designer can then take this and blend these ideas together with your preference on colours and also the way in which you wish your business to be perceived, e.g. modern and vibrant or traditionally corporate.
How Will I Choose the Right Brand Identity?
Whilst an experienced designer will be able to gauge the sort of logo your company will benefit from, in order to do this you must be sure of the way in which your customers see you and how you want to be perceived from this point onwards. Talk to fellow staff members to get an idea of how they see the company and take these ideas to the designer as well; this will provide a holistic view of your business so your designer can then create a number of concepts for you to choose from. Choosing the right brand identity can be difficult but with the help of your colleagues and a skilled designer you can be confident that the logo you choose is the perfect reflection of your business.
Whether you are a new business currently without a logo or you are a well-established business looking to rejuvenate your brand through high quality modern design, getting in touch with a trusted designer is the first step towards exceptional brand identity.
Sophie understands the importance of a logo that encapsulates business values as well as style, therefore always consults the professionals in brand identity when a client she is working with needs an updated logo design.